The difference

One row per company.

The whole category is contact-centric: a list of people, a status per person. Buying happens in a company. Two people from the same account opening three emails this week is a signal, and it is a signal no contact list can show you.

Fig. 1 — one company, one week. Five people, and the week reads as one story instead of five rows.

What you see instead of a list.

Five people at one account produce five near-identical rows in every other tool, and you are the one who has to notice they are the same company. Here that work is done before you open the screen.

The company, with its logo: one row, however many people you contacted there.
How many people at that account you have written to, and how many answered.
The last thing that happened, and when it happened.
The account temperature for the last seven days, which is what the list sorts by.
Open the row and the people are underneath, with their threads.

Fig. 2 — one row, five people, one decision. Open the row and the people are underneath.

How account temperature is calculated

No black box and no external data. It is your own sending, weighted.

Event	Weight	Why
Reply, positive intent	highest	Someone wrote back and wants to talk. Nothing beats it.
Reply, other	high	A human answered. Even a no tells you the account is awake.
Click	medium	Verifiable action taken by a person.
Delivered	low	Baseline. It means the door is not shut.
Bounce, unsubscribe	negative	The account is colder than before you started.

Window: the last seven days. Older events drop out entirely rather than decaying forever. An account that went quiet three weeks ago is not warm, and a number that never falls is a number nobody trusts.

Your own sending, counted.

Every number comes from your campaigns. Your sends, your clicks, your replies: one source, and one you can audit.
It ranks the accounts you are already talking to, by how they answered. That is the list worth working on Monday morning.
Verified actions carry the weight. Clicks and replies drive the temperature, because those are the events a person had to perform.

Fig. 3 — the number is a sum you can check. Nothing from outside your own sending, and opens do not count.

The rest of the product.

The company view is the reason this exists, but it is not the whole tool: the sequences, the rotation and the deliverability work have to be good enough that there is something to aggregate in the first place.

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