Guides
The long reads
Each guide covers one subject end to end, with the method, the checklists and the screens. Read one in a sitting, or keep it open while you work.
Practitioner · 20 min read
The account-based outbound playbook for small teams
How a team of one or two runs outbound by company: choosing accounts, who to write to and in what order, reading temperature with the inbox, and a weekly rhythm.
Tomasz Wierzba · 4 September 2026
Practitioner · 20 min read
Account temperature: how to read engagement across a whole company
A practical method for reading engagement per company rather than per contact: which events count, how signals from several people add up, and what to do at each level.
Tomasz Wierzba · 4 September 2026
Practitioner · 20 min read
The cold email deliverability checklist, from domain to first reply
A pre-flight and in-flight checklist for cold email senders: domain, authentication, mailbox limits, list quality, tracking, content, pacing, bounce shield and monitoring.
Nora Lindqvist · 4 September 2026
Practitioner · 20 min read
The golden rules of sending offers and proposals that get read
How to build a proposal PDF for a screen, send it as a personal link instead of an attachment, read what happens after you send, and follow up on what the reader actually did.
Ella Marsh · 4 September 2026