Webhook

A webhook is a notification delivered as an HTTP POST to an address you provide. Instead of your system asking every few minutes whether anything new has happened, the outbound tool tells it the moment an event occurs: a reply arrived and was classified as interested, a message bounced, an offer was opened. The request body carries the details as JSON; your endpoint does whatever you want with them.

Webhooks matter because small teams live in several tools and cannot afford to copy things between them by hand. A webhook is how an interested reply becomes a task in your project board, a message in your team chat, or a deal in a CRM that has no native integration. It is also how you build the exact workflow you want, rather than the one a vendor imagined. Two practical rules: verify the signature on incoming webhooks so nobody can feed your system fake events, and make your endpoint answer quickly and process later, so retries do not pile up.

Seegnals offers outgoing webhooks that are HMAC-signed, alongside a REST API v1 with API tokens and a Zapier guide. Every plan includes all of the integrations. For the common CRMs, the built-in sync pushes replies with their classification without any code.