Deliverability

Deliverability is the outcome of every decision a receiving mail system makes about your message: accept or refuse it, and if accepted, place it in the inbox or in junk. Delivery is the first step (the server took the message); deliverability is the whole result (a human can see it). A message can be delivered and still invisible.

It matters because nothing else in outbound works if this fails. The best-written sequence, sent to a perfectly researched list, produces nothing if it lands in spam. Deliverability is decided by many small factors together: authentication records (SPF, DKIM, DMARC), the reputation of your domain and sending addresses, how many messages each mailbox sends and how regularly, the share of bounces and complaints, and whether the content looks like mail people want. None of these is dramatic on its own; a sender who gets them all roughly right stays in the inbox.

In Seegnals the levers sit where you work: a daily limit per mailbox, randomised gaps, rotation across mailboxes, verification on import, a bounce shield per campaign and a Deliverability tab with SPF, DKIM and DMARC status per domain. There is no built-in warm-up yet; it is planned through a partner.