Sequence

A sequence is the plan a campaign follows for every prospect: a first email, then a follow-up after a set number of days, then another, until the steps run out or the person answers. Each step has its own subject and body, and can carry alternative versions for testing. A step can also be conditional, taking a different path depending on what happened before it, the “fork” idea. The sequence ends for a prospect when they reply, bounce, unsubscribe or reach the last step.

It matters because a sequence is where consistency comes from. Written once, it makes sure every prospect gets the same considered set of messages at the same intervals, whoever on the team is busy that week. It is also where most of the judgement in outbound lives: how many steps, how long the delays, what new angle each follow-up brings, and whether the last message should be a polite close. A sequence with too many steps stops feeling like correspondence and starts feeling like pressure.

In Seegnals a campaign is a sequence of steps with delays, built in the sequence editor. Each step can have A/B variants of subject and body, follow-ups stay in the same thread from the same mailbox, and a classified reply stops the sequence for that person.