Cold email

Cold email is an unsolicited but targeted message to a person at a company you have chosen on purpose, because their role and their company match what you sell. It differs from a newsletter (which people subscribed to) and from bulk spam (which is sent to anyone). A good cold email reads like one professional writing to another: short, specific to the recipient’s situation, with a clear reason for writing and an easy way to say no.

For small B2B teams it is often the only outbound channel that scales past the founder’s personal network without an advertising budget. It also carries obligations. Deliverability rules mean you send from authenticated domains at modest daily volumes, and privacy law in the EU means you rely on legitimate interest, write only to business roles, and honour every opt-out immediately.

Seegnals is a cold-email platform built around the company rather than the contact: campaigns run as sequences across rotating mailboxes, replies are sorted automatically, and everything that happens is recorded on a company card. The mechanics are the same as in any cold-email tool; the difference is what you look at afterwards.