Return visit

A return visit is a second or later opening of the same proposal link by the same reader, separated from the first by some time. A first visit can be curiosity or courtesy; a return visit is work. Somebody has gone back to check a figure, compare a page with a competitor’s offer, or read the section they skipped before a meeting.

It matters because timing is most of the follow-up. A proposal that has not been opened does not need a call; a proposal that was read once and then returned to twice in one morning almost certainly does, and the call should come that morning. Returns also reveal who else is involved. When a link is opened from a new device or a different city, or from a confirmed second email address behind a gate, the proposal has travelled inside the company. That is the moment an account-based team asks who the new reader is and what they will care about.

In Seegnals each offer tracks returns (who came back and how many times) as well as visits and reading time per page. An offer returned appears as an event on the company timeline, raising the account’s temperature, and the first open of an offer triggers a notification.