Definition
Account temperature
A single reading of how engaged a whole company is, built from the recent activity of everyone you contacted there.
Account temperature is a summary of engagement at company level. Instead of asking whether one person opened your email, it asks what the whole account has done recently: who opened, who clicked, who replied, who visited an offer and who came back to it. The more of these events there are, and the more recent they are, the higher the temperature. Silence lets it cool again.
It matters because B2B decisions rarely sit with one inbox. One person forwards your message, a colleague reads the proposal, a third asks a question. Looking at contacts one by one, each seems lukewarm. Looking at the account, the picture is clear: this company is discussing you right now, and this week is the time to call. Temperature is a prompt for attention. It tells you where to look, and the inbox and the offer stats tell you what to say.
In Seegnals every company card carries a temperature that rises with engagement, and the dashboard lists the hottest companies. The timeline underneath shows which people and which events produced the reading, so you can check the story before you act on it.