Category
Company view
Why the account is the unit of work, and what changes when you aggregate by firm.
Company view · 7 min read
When a colleague replies instead of your prospect: what to do next
You wrote to one person and someone else at the company answered. How to read that reply, what to do with the original sequence, and how to keep the thread tidy.
Company view · 7 min read
Hottest companies: what to do when an account heats up
Your dashboard shows a company climbing. A practical routine for the day an account gets warm: who to write to, what to say, and which automation to stop.
Company view · 6 min read
How many people should you contact in one company with cold email
Two to four people per account is usually right. Here is how to choose the roles, space the sends and avoid looking like a mail merge aimed at one company.
Company view · 7 min read
Company temperature: how to read engagement across several people at one account
One person opening twice means little. Three colleagues opening in a day means a lot. Learn how a company temperature adds up signals and when to trust it.
Company view · 7 min read
Account-based cold email: make the account your unit of work
Cold email tools count contacts. Buying decisions happen in companies. Here is why grouping outreach by account changes what you see and what you do next.