Category
Offers and proposals
What happens after you send the PDF: reading time, returns, who else opened it.
Offers and proposals · 7 min read
Offer tracking etiquette: what to say you know
You can see when a proposal was opened, which pages held attention and who came back. Here is how to use that without unsettling the reader, and the line you should not cross.
Offers and proposals · 8 min read
When to follow up on a proposal, based on how it was read
Stop following up on a calendar. Follow up on behaviour: first open, a return visit, a stall on the pricing page, or silence. A decision guide with the message for each.
Offers and proposals · 6 min read
White-label proposal links: sending offers from your own domain
A proposal link that opens on a vendor's domain says something about you. How white-label links work, what the DNS setup involves and why it matters for trust.
Offers and proposals · 8 min read
Proposal length: how many pages should an offer be
There is no right page count, only a test: every page must answer a question the buyer has. What gets skipped, when to cut, and what per-page reading data can and cannot tell you.
Offers and proposals · 8 min read
Protecting a proposal link with an email and a one-time code
A plain link can be forwarded anywhere. An email gate with a one-time code tells you exactly who opened your proposal and lets you approve unknown readers.
Offers and proposals · 8 min read
Proposal templates: what to standardise and what to keep bespoke
Build proposals from fixed modules, configured blocks and a few bespoke pages, version them without extra software, and let reading data tell you which pages to cut.
Offers and proposals · 8 min read
What to put on the first page of an offer
The reader decides in seconds whether your offer is worth their time. What belongs above the fold of a PDF in a browser, what does not, and how to check it against reading data.
Offers and proposals · 7 min read
Who else opened your proposal: reading forwards and returns
Your proposal was opened five times, from three devices, in two cities. How to interpret forwards, returns and unknown readers without over-reading them.
Offers and proposals · 8 min read
How to follow up on an unanswered proposal without nagging
Three follow-up messages triggered by what the reader did, each carrying something new, and a clear point where you stop. A sequence that gets answers instead of silence.
Offers and proposals · 7 min read
The proposal pricing page: how to present the number
The pricing page is the one every reader finds and comes back to. How to choose between options and a single number, anchor honestly, and write the page for a second read.
Offers and proposals · 7 min read
Reading time per page: what proposal analytics actually tell you
A heat map of attention shows which pages of your proposal held the reader and which they skipped. Learn to read it, and what to change in the next document.
Offers and proposals · 7 min read
The cover letter email that carries your proposal link
The proposal argues; the email delivers. Six lines, a specific promise about the document, and a personal link instead of an attachment, so you know what happens next.
Offers and proposals · 8 min read
How to structure a B2B proposal that gets read
A proposal is read on a screen, in minutes, by someone who decides on page one. Here is a page order that survives that, and what reading time per page then shows you.
Offers and proposals · 7 min read
Proposal tracking: what happens after you send the PDF
Once a proposal leaves your outbox you normally know nothing until they reply. Tracked links change that. Here is what they record, what they cannot, and how to use it.